Functional Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
The belief in one's ability to create change through creativity, often leading to more innovative and effective problem-solving.
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
A philosophy that emphasizes reason and logic as the primary sources of knowledge and truth.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
An approach to design that aligns design activities with strategic business goals, ensuring that design contributes to overall organizational success.
Emerging patterns and movements in design that gain popularity and influence on a global scale.