Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
139 topics found for
“design thinking”
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Analogous Inspiration
The practice of drawing inspiration from sources outside of one's field to generate creative ideas.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
False Bottom
A design flaw where users mistakenly believe they have reached the end of the content due to a misleading visual cue.