Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Garbage In-Garbage Out (GIGO) is a principle stating that the quality of output is determined by the quality of the input, especially in computing and data processing.
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
A preliminary version of a project or system used to test and validate its feasibility before full-scale implementation.
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
The process of encoding sensory input that has particular meaning or can be applied to a context, enabling deeper processing and memory retention.