Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
68 topics found for
“design validation”
Empirical Rule
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
Confidence Interval
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Illusion of Validity
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
Guerrilla Testing
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Expert Evaluation
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.