Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers. Essential for targeting design and marketing efforts to meet the needs and preferences of specific user groups.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers. Essential for targeting design and marketing efforts to meet the needs and preferences of specific user groups.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean. Important for understanding the distribution of data and making predictions about data behavior in digital product design.
Business Process Execution Language (BPEL) is a language for specifying business process behaviors based on web services. Important for defining and automating complex business processes in digital product workflows.
A simplified, informal language used to describe the logic and steps of an algorithm or program, without syntax of actual programming languages. Useful for planning and communicating algorithms and program structures before implementation in digital product development.
ARIA attributes that describe the current state of an element, such as whether it is selected or expanded. Crucial for providing context and improving navigation for users with disabilities.
The ability to understand and deal with various business situations, making sound decisions to ensure successful outcomes. Important for designers to align their work with business goals and make informed decisions.
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze). Important for successfully implementing and sustaining changes in product design processes and organizational practices.
A time management tool that helps prioritize tasks based on their urgency and importance, dividing them into four quadrants. Essential for designing productivity tools and strategies.
The study of how information is transmitted and received, including the processes and methods that facilitate communication. Important for designing effective communication strategies and user interfaces.
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future. Important for strategic planning and setting long-term goals in design and development.
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers. Important for understanding complex value chains and partnership strategies.
In AI and machine learning, a prompt that specifies what should be avoided or excluded in the generated output, guiding the system to produce more accurate and relevant results. Crucial for refining AI-generated content by providing clear instructions on undesired elements, improving output quality and relevance.
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean. Crucial for understanding decision-making and judgment under uncertainty.
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior. Important for recognizing and managing unpredictable elements in design and development processes.
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights. Essential for making complex data accessible and actionable for users.
The process of anticipating, detecting, and resolving errors in software or systems to ensure smooth operation. Important for creating reliable and user-friendly software applications.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles. Essential for product managers to create user-centric products that drive desired behaviors.
Voice User Interface (VUI) is a system that allows users to interact with a device or software using voice commands. Essential for creating hands-free, intuitive user experiences.
A methodology for building software-as-a-service apps that emphasizes best practices for development, deployment, and scalability. Important for creating scalable, maintainable, and efficient digital products.
Rich Internet Application (RIA) is a web application that offers interactive and engaging user experiences similar to desktop applications. Essential for providing enhanced functionality and better user interfaces on the web.
A team that supports other teams by providing specialized expertise and tools to improve their performance. Crucial for enhancing overall team effectiveness and efficiency.
The process of making tools, methods, and knowledge accessible to a broader range of people within an organization or community, allowing non-specialists to participate and contribute meaningfully. Important for fostering inclusivity, enhancing collaboration, and leveraging diverse perspectives to improve outcomes across various disciplines.
Operations and processes that occur on the user's computer rather than on a server. Crucial for creating responsive and interactive web experiences that leverage the user's device.
A team structure within an organization focused on managing and integrating complex subsystems. Important for ensuring seamless integration and functionality of complex projects.
A technique used to prime an audience before delivering a persuasive message. Essential for enhancing the effectiveness of persuasive communication by shaping audience receptivity.
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. Important for developing targeted digital products that cater to the unique requirements of specific industries or sectors.
A method in natural language processing where multiple prompts are linked to generate more complex and contextually accurate responses. Essential for enhancing the capability and accuracy of AI models in digital products that rely on natural language understanding.
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy. Important for developing strategies that can open up new markets and create significant competitive advantages.
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it. Crucial for making informed decisions about feature prioritization and resource allocation.
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change. Fundamental for guiding agile practices and fostering an agile mindset.
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven. Crucial for ensuring that content is engaging, relevant, and effective.
The core principles and beliefs that guide a brand's actions and decisions. Crucial for aligning brand activities with its mission and creating a strong, authentic brand identity.
The process of defining and creating algorithms to solve problems and perform tasks efficiently. Fundamental for software development and creating efficient solutions.
A programming paradigm that uses objects and classes to structure software design, promoting reusability and scalability. Crucial for developing maintainable and scalable software systems.
The practice of developing artificial intelligence systems that are fair, transparent, and respect user privacy and rights. Crucial for ensuring that AI technologies are developed responsibly and ethically.
A research approach that starts with observations and develops broader generalizations or theories from them. Useful for discovering patterns and generating new theories from data.
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places. Useful for gaining rapid insights into user behavior and improving designs iteratively.
The tendency for people to overestimate their ability to control events. Important for understanding user behavior and designing experiences that manage expectations.
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments. Crucial for assessing the financial effectiveness of business decisions, projects, or initiatives.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points. Essential for identifying opportunities to improve user or customer experiences.
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions. Important for understanding how users make quick decisions and respond to design elements instinctively, aiding in the creation of intuitive and user-friendly interfaces.
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences. Important for gaining in-depth, visual insights into user contexts and behaviors.
Qualitative data that provides insights into the context and human aspects behind quantitative data. Crucial for gaining deep insights into user behaviors and motivations.
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback. Essential for quickly identifying usability issues with minimal resources.
The process of anticipating future developments to ensure that a product or system remains relevant and functional over time. Essential for designing durable and adaptable products.
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals. Important for analyzing and interpreting data distributions, aiding in decision-making and optimization in product design.
A cognitive bias where individuals believe that past random events affect the probabilities of future random events. Important for designers to understand user decision-making biases related to randomness.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning. Important for understanding how emotions impact user decisions, aiding in more effective design and marketing.
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance. Essential for tracking progress, making informed decisions, and aligning efforts with strategic goals across various business functions, including product design and development.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives. Crucial for designing systems that effectively motivate and engage users.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values. Important for understanding decision-making and designing choices that highlight beneficial comparisons.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character. Essential for helping designers recognize their own situational influences on interpreting user behavior and feedback.
The extent to which individuals or organizations plan for and consider the long-term consequences of their actions. Crucial for designing strategies and products that are sustainable and adaptable over time.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation. Crucial for understanding team dynamics and avoiding misattribution in collaborative settings.
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page. Important for designers to quickly gauge initial user impressions and improve immediate engagement.
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated. Important for understanding decision-making biases and designing systems that mitigate overbidding risks.
The degree to which users feel they have control over their actions and decisions when interacting with a product or system. Crucial for designing systems that empower users and enhance their sense of control and satisfaction.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards. Important for understanding and designing around user decision-making and reward structures.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions. Crucial for identifying and resolving usability issues to improve user satisfaction and performance.
A cognitive bias that causes people to overestimate the likelihood of negative outcomes. Important for understanding user risk perception and designing systems that address irrational pessimism.