Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
A statistical method that models the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes.
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
A distinct text-only typographic treatment of a brand name used as a logo.
A statistical rule stating that nearly all values in a normal distribution (99.7%) lie within three standard deviations (sigma) of the mean.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
A statistical technique that uses random sampling and statistical modeling to estimate mathematical functions and simulate systems.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.