Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
SAFe is a framework designed to scale agile practices across large organizations by integrating agile and lean principles.
The main brand in a brand architecture that houses sub-brands or extensions.
A brief overview of the main points or sections of a document or web page.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.