Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
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Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Generative AI
A type of artificial intelligence capable of generating new content, such as text, images, and music, by learning from existing data.
Law of the Instrument
Also known as "Maslow's Hammer," a cognitive bias where people rely too heavily on a familiar tool or method, often summarized as "if all you have is a hammer, everything looks like a nail.".
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
LATCH Model
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.