Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
A statistical technique that uses random sampling and statistical modeling to estimate mathematical functions and simulate systems.
The degree to which a product's elements are consistent with each other.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
The discrepancy between what people intend to do and what they actually do.