Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
The Principle of Objects is an information architecture guideline that treats content as living, distinct entities with behaviors and attributes.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".
A distinct text-only typographic treatment of a brand name used as a logo.