Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
466 topics found for
“developer support”
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.
Scent Trail
The path or sequence of actions users follow based on information scent to find their desired information.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Dual Process Theory
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.