MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
320 topics found for
“development alignment”
Startup Culture
The set of shared values, practices, and goals that characterize a startup company.
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Extrinsic Motivation
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Convergent Thinking
A cognitive process where ideas are brought together to find a single, best solution to a problem.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.