MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
320 topics found for
“development alignment”
Risk-as-Feelings Theory
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
Story Points
A unit of measure used in Agile project management to estimate the relative effort required to complete a user story or task.
User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.