Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
A deployment strategy that reduces downtime and risk by running two identical production environments, switching traffic between them.
A decentralized digital ledger that records transactions across many computers in a way that ensures the security and transparency of data.
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems.
The practice of comparing performance metrics to industry bests or best practices from other companies.
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses.
Practical applications of behavioral science to understand and influence human behavior in various contexts.