Tiny Habits
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
The set of shared values, practices, and goals that characterize a startup company.
The tendency to overestimate the duration or intensity of the emotional impact of future events.
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.