MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
502 topics found for
“development focus”
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Information Ecology
The study of the relationships between people, practices, values, and technologies within an information environment.
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.