A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas. Essential for creating effective layouts that align with natural reading patterns.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances. Crucial for designing systems that align with users' motivational states to maximize engagement and productivity.
The tendency for people's perception to be affected by their recurring thoughts at the time. Important for understanding how current thoughts influence user perception and decision-making.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement. Crucial for optimizing service delivery and ensuring a seamless user experience.
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability. Essential for evaluating and improving user interface designs.
The parts of a service or product that are visible to and interact with the user, as opposed to the backstage operations. Important for designing user experiences that are engaging and effective.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance. Crucial for designing content that is engaging and relevant to prevent users from bypassing important information.
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency. Designers must avoid creating artificial urgency and allow users to make decisions at their own pace.
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity. Useful for optimizing product portfolios and improving operational efficiency.
A visual representation of information or data designed to make complex information easily understandable at a glance. Important for communicating insights and data effectively to stakeholders and users in digital product design.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems. Important for understanding user behavior and designing systems that encourage proactive engagement.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs. Important for designing products and experiences that align with users' intrinsic and extrinsic motivations.
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures. Crucial for making accurate assessments and designing systems that consider both successes and failures.
Responsible, Accountable, Consulted, and Informed (RACI) is a responsibility assignment framework that clarifies roles and responsibilities in a projec. Crucial for ensuring clear communication and accountability in project management.
A methodology for creating design systems by breaking down interfaces into their basic components (atoms, molecules, organisms, templates, and pages). Essential for creating scalable and maintainable design systems.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand. Essential for targeting specific customer needs and achieving higher margins with less competition.
The loss of customers over a specific period, also known as customer churn. Important for understanding and addressing customer retention issues.
Enterprise Resource Planning (ERP) are integrated software systems that manage business processes across various departments, such as finance, HR, and supply chain. Essential for improving operational efficiency and providing a unified view of business operations.
A productivity technique where individuals list their six most important tasks for the next day and tackle them in order of priority. Important for enhancing focus and productivity by prioritizing tasks effectively.
The principle that ensures user interface elements maintain their size and proportion across different screen densities. Essential for creating a consistent user experience across various devices.
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO. Essential for improving SEO and ensuring that search engines can accurately interpret webpage content.
Business Process Automation (BPA) refers to the use of technology to automate complex business processes. Essential for streamlining operations, reducing manual effort, and increasing efficiency in recurring tasks.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making. Important for ensuring that metrics accurately reflect true objectives and designing systems that prevent metric manipulation.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?". Essential for fostering creativity and generating solutions during the design process.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users. Important for creating a consistent and engaging user experience that aligns with the brand identity.
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity. Important for understanding and improving a website's search engine performance.
A leadership philosophy where the leader prioritizes the needs of the team, empowering and supporting members to achieve their full potential and fostering a collaborative, inclusive environment. Important for building strong, motivated teams, enhancing collaboration, and promoting a culture of trust and respect within an organization.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts. Recognizing the harm of this practice is important to protect user trust and avoid spamming their contacts.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do. Essential for designers to ensure communications and products are clear and accessible to all users, regardless of their background knowledge.
A reading pattern where users quickly scan for specific markers or keywords within the content. Important for optimizing content for quick search and retrieval.
An organization that applies behavioral science to policy and practice to improve public services and outcomes. Important for understanding practical applications of behavioral science in policy and public services.
Getting Things Done (GTD) is a productivity methodology that emphasizes capturing tasks, organizing them, and taking action. Essential for improving personal and team productivity and task management.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations. Useful for designers to understand consumer behavior and design pricing strategies that consider spending biases.
A parameter that controls the randomness of AI-generated text, affecting creativity and coherence. Important for fine-tuning the behavior and output of AI models.
The path or sequence of actions users follow based on information scent to find their desired information. Crucial for understanding user behavior and optimizing content discovery paths.
The process of phasing out or retiring a product or feature that is no longer viable or needed. Important for managing the lifecycle of digital products and ensuring resources are allocated to more valuable initiatives.
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features. Important for providing personalized recommendations and improving user satisfaction.
The process of ranking leads based on their perceived value to the organization. Useful for prioritizing sales efforts and improving conversion rates.
A principle stating that productivity increases when the computer and its user interact at a pace that ensures neither has to wait on the other. Important for designing responsive systems that enhance user productivity.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory. Crucial for designing information presentation to optimize user memory and recall.
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies. Important for creating more effective and engaging marketing campaigns.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves. Important for understanding media influence and designing communications that account for this bias in user perception.
An established company or market leader that holds a significant market share and has a strong presence in the industry. Important for understanding the dynamics between established players and new entrants in a market.
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one. Important for understanding consumer behavior and designing effective marketing strategies.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design. Important for understanding and mitigating biases in survey and research data.
Enterprise Project Management (EPM) is a comprehensive approach to managing projects across an entire organization. Essential for coordinating complex, cross-functional projects and achieving organizational objectives.
Practical applications of behavioral science to understand and influence human behavior in various contexts. Crucial for applying scientific insights to design and improve user experiences and outcomes.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path. Crucial for designing engaging and attention-grabbing content layouts.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity. Important for recognizing and accounting for external influences in performance evaluations to ensure fair assessments and informed decisions.
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end. Crucial for designing information presentation to optimize memory retention.
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first. Crucial for designing interfaces and information displays that manage user attention effectively.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits. Important for designing experiences that counteract or mitigate negative biases in user perception.
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers. Crucial for creating a consistent and recognizable brand presence.
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences. Important for understanding the neurological underpinnings of aesthetic preferences and enhancing design impact.
A usability testing method where participants verbalize their thoughts while interacting with a product. Essential for understanding user thought processes and identifying usability issues.
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period. Essential for evaluating the success of a product launch and planning subsequent strategies.
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance. Important for designing experiences that keep users engaged without overwhelming them.
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale. Crucial for understanding how users perceive and recognize patterns in design.
The percentage of visitors to a website who navigate away from the site after viewing only one page. Important for understanding user engagement and the effectiveness of a website's content and design.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design. Essential for creating effective and intuitive user interfaces that enhance usability and user experience.