Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments. Essential for scaling products and optimizing user growth.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments. Essential for scaling products and optimizing user growth.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives. Essential for guiding product vision and ensuring long-term success.
The condition in which two or more versions of a product or system offer the same features and functionalities, ensuring consistency and uniformity across different platforms or updates. Important for providing a consistent user experience, reducing confusion, and ensuring all users have access to the same capabilities regardless of the platform they use.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations. Essential for gaining deep insights into user needs and behaviors to inform design and development.
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts. Important for gathering expert opinions and making informed decisions.
The process of performing a series of seemingly unrelated and often tedious tasks that are necessary to solve a larger problem. Important for recognizing and managing the indirect tasks that contribute to achieving the main objectives in digital product design.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome. This method is important for identifying key factors that influence performance and user satisfaction.
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change. Fundamental for guiding agile practices and fostering an agile mindset.
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility. Important for understanding economic decision-making and designing systems that align with rational behavior.
The process of developing relationships with prospects through targeted communications and marketing efforts. Crucial for guiding prospects through the sales funnel and increasing conversion rates.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers. Important for understanding and designing business strategies that align with product and user experience goals.
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations. Essential for guiding product managers through a comprehensive design process.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed. Crucial for understanding public opinion and customer feedback.
The process of making predictions about future trends based on current and historical data. Useful for anticipating user needs and market trends to inform design decisions.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms. Important for understanding and predicting user behavior and designing interventions to influence actions.
The application of behavioral science principles to design products that influence user behavior in a desired way. Crucial for creating products that effectively guide user behavior and improve outcomes.
A learning phenomenon where information is better retained when study sessions are spaced out over time rather than crammed in a short period. Crucial for designing educational tools and content that optimize long-term retention.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation. Crucial for understanding team dynamics and avoiding misattribution in collaborative settings.
The practice of preserving a user's data and settings between sessions in an application. Crucial for enhancing user experience by providing continuity and personalization.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context. Crucial for identifying and addressing unarticulated user needs.
The integration and application of knowledge and skills from multiple disciplines to enhance understanding and innovation. Crucial for fostering a holistic approach to problem-solving and design.
The study of how digital media and technologies influence the way we communicate and persuade. Important for designing effective digital communication strategies.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers. Crucial for designing interventions and experiences that effectively change user behavior.
Numeronym for the word "Multilingualization" (M + 17 letters + N), enabling a product or system to support multiple languages, allowing users to switch between languages as needed. Crucial for ensuring smooth adaptation to various languages.
The use of data from digital devices to measure and understand individual behavior and health patterns. Crucial for developing personalized user experiences and health interventions.
The practice of designing applications specifically for a particular operating system or platform, leveraging its unique features and capabilities. Important for delivering high-performance and responsive user experiences.
The process of investigating and experimenting with new technologies to understand their potential applications and benefits. Essential for innovation and staying ahead in a rapidly changing technological landscape.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy. Crucial for understanding how repetition influences beliefs and designing communication strategies for users.
The objective analysis and evaluation of an issue in order to form a judgment. Essential for making informed and rational design decisions.
A team that supports other teams by providing specialized expertise and tools to improve their performance. Crucial for enhancing overall team effectiveness and efficiency.
The concept of providing flexible and adaptive user interactions based on user input and behavior. Crucial for creating responsive and personalized user experiences.
A cognitive bias where people perceive past events as having been more predictable than they actually were. Important for understanding and mitigating biases in user feedback and decision-making.
Content or functionality that is built into a platform or device rather than being provided by an external application. Important for ensuring seamless integration and optimal performance.
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others. Important for understanding user self-perception and designing systems that account for inflated self-assessments.
A design principle that ensures a system continues to function at a reduced level rather than completely failing when some part of it goes wrong. Crucial for enhancing system reliability and user experience in adverse conditions.
A testing method where the internal structure of the system is not known to the tester, focusing solely on input and output. Essential for validating the functionality of digital products from an end-user perspective.
A sorting algorithm that distributes elements into a number of buckets, sorts each bucket individually, and then combines the buckets to get the sorted list. Useful for understanding more advanced algorithmic techniques and their applications.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience. Crucial for understanding and designing the full user experience, including behind-the-scenes elements.
The systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies. Essential for managing and facilitating successful organizational changes.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed. Useful for understanding user behavior changes in response to modifications in design or system features.
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains. Essential for improving information findability, enhancing semantic interoperability, and supporting effective knowledge management in digital environments.
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers. Crucial for building strong brand loyalty and emotional engagement.
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke). Valuable for fostering versatility and collaboration within teams, enhancing problem-solving and innovation.
SAFe is a framework designed to scale agile practices across large organizations by integrating agile and lean principles. It is widely used but criticized for its rigidity, bureaucratic structure, and potential to stifle true agile culture.
A structured set of breakpoints used to create responsive designs that work seamlessly across multiple devices. Important for maintaining consistency and usability in responsive design.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs. Crucial for creating user-centered designs that resonate with users' emotions and experiences.
A product or service produced by one company that other companies rebrand to make it appear as if they had made it. Crucial for understanding business strategies that allow for customization and brand differentiation.
The process of self-examination and adaptation in AI systems, where models evaluate and improve their own outputs or behaviors based on feedback. Crucial for enhancing the performance and reliability of AI-driven design solutions by fostering continuous learning and improvement.
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa. Crucial for balancing versatility and ease of use in design.
Business Rules Engine (BRE) is a software system that executes one or more business rules in a runtime production environment. Crucial for automating decision-making processes and ensuring consistency and compliance in digital products.
The systematic process of capturing, evaluating, and implementing ideas to drive innovation, reflecting a collective commitment to continuous improvement and product excellence. Essential for harnessing team creativity and maintaining the entrepreneurial spirit that characterizes successful product development.
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues. Crucial for identifying usability problems early in the design process.
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior. Crucial for designing systems that enhance user confidence and encourage goal achievement.
A repository for team members to submit and collect innovative ideas, reflecting a commitment to fostering creativity and shared ownership of product development. Crucial for maintaining an open culture of innovation and capturing diverse perspectives that contribute to the product's evolution and success.
The process by which search engines systematically browse the internet to index and retrieve information from websites. Essential for understanding how search engines discover and index web content.
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability. Important for understanding competitive dynamics and market saturation in strategic planning.
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments. Crucial for assessing the financial effectiveness of business decisions, projects, or initiatives.
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings. Crucial for obtaining honest and accurate user feedback.
An automated program used by search engines to browse the internet and index web pages, aiding in the retrieval of relevant information during a search query. Crucial for understanding how search engines discover and index web content.
A collection of design patterns that provides solutions to common design problems. Useful for standardizing design solutions and promoting best practices across projects.