Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
The study of the principles and practices that inform and guide the design process.
The error of making decisions based solely on quantitative observations and ignoring all other factors.
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
A user research technique where participants organize information into categories to inform information architecture and design.