Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.