Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
An approach to design that aligns design activities with strategic business goals, ensuring that design contributes to overall organizational success.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
Small, functional animations or responses in a user interface that enhance user experience and feedback.
Responsible, Accountable, Consulted, and Informed (RACI) is a responsibility assignment framework that clarifies roles and responsibilities in a projec.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Small rewards or incentives given to users to encourage specific behaviors or actions.