BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
603 topics found for
“development practices”
Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Principle of Choices
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
Law of the Instrument
Also known as "Maslow's Hammer," a cognitive bias where people rely too heavily on a familiar tool or method, often summarized as "if all you have is a hammer, everything looks like a nail.".
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Density Independence
The principle that ensures user interface elements maintain their size and proportion across different screen densities.
LATCH Model
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.