Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
A Japanese word meaning inconsistency or variability in processes.
A Gestalt principle stating that elements that are visually connected are perceived as more related than elements with no connection.
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.
A reading pattern where users quickly scan for specific markers or keywords within the content.
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.