Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
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“development practices”
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Change Blindness
A phenomenon where users fail to notice significant changes in their visual field.
Deindividuation
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
SKOS
Simple Knowledge Organization System (SKOS) is a standard for representing knowledge organization systems such as thesauri, classification schemes, and taxonomies.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Experimenter Bias
A bias that occurs when researchers' expectations influence the outcome of a study.
Central Limit Theorem
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution.