CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
603 topics found for
“development practices”
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Competitor Analysis
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Trust Flow
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Infomediary
An intermediary that gathers and provides information to users, typically in an online context.
Moral Luck
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.