Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
The context and set of conditions surrounding a problem that needs to be solved.
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
The practice of protecting systems, networks, and programs from digital attacks, unauthorized access, and data breaches.
A navigation design pattern where users follow a specific order of steps or stages to complete a task, often used in forms, surveys, and instructional guides.
The speed at which leads move through the sales funnel.