Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
45 topics found for
“differentiation strategy”
Product Vision
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
Worst Possible Idea
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.