Intention Action Gap
The discrepancy between what people intend to do and what they actually do.
The discrepancy between what people intend to do and what they actually do.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Designing products that leverage behavioral science to influence user behavior in positive ways.
The use of data from digital devices to measure and understand individual behavior and health patterns.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Modifications or additions to a system that encourage specific user behaviors.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.