Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
39 topics found for
“digital identity”
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Design Language
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.