Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
39 topics found for
“digital identity”
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Ingroup Bias
A cognitive bias where people favor members of their own group over those in other groups.