Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
39 topics found for
“digital identity”
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Blue/Green Deployment
A deployment strategy that reduces downtime and risk by running two identical production environments, switching traffic between them.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
A/A Testing
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.