CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
298 topics found for
“digital marketing”
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.