SEO Friendly URL
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.
298 topics found for
“digital marketing”
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Mobile-First Indexing
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
Canonical URL
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
Digital Transformation
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.