Mindshare
The level of awareness or popularity a product or brand has among consumers.
298 topics found for
“digital marketing”
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.