Mind Mapping
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details.
379 topics found for
“digital product design”
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
Shift-Left Testing
A practice of performing testing activities earlier in the software development lifecycle to identify and address issues sooner.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Semantic Markup
The use of HTML tags to convey the meaning of content on web pages, improving accessibility and search engine optimization.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.