Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
336 topics found for
“digital product development”
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors.
Principle of Contrast
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.