Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
377 topics found for
“digital strategy”
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Ego States
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Business Transformation
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.