Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
377 topics found for
“digital strategy”
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Application Architecture
The high-level structure of a software application, defining its components and their interactions.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Error Prevention
Design strategies aimed at preventing user errors before they occur.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Cross-Selling
The practice of selling additional products or services to an existing customer.