Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
377 topics found for
“digital strategy”
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Backlink Profile
The collection of all the backlinks (inbound links) pointing to a website, used to assess its authority and influence in search engine rankings.
Reciprocal Linking
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.