Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
377 topics found for
“digital strategy”
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
PageRank
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
Off-Page SEO
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.