Color Theory
The body of practical guidance to color mixing and the visual effects of specific color combinations.
377 topics found for
“digital strategy”
Social Theory
The study of social relationships, structures, and processes.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Fitts’s Law
A predictive model of human movement that describes the time required to move to a target area, used to design user interfaces that enhance usability.
Color Psychology
The study of how colors affect perceptions and behaviors.
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Cognitive Load Theory
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.