Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
377 topics found for
“digital strategy”
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
Minimalism
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look.
Six Sigma
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Delphi Method
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
User Intent
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.