Keyword Density
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
377 topics found for
“digital strategy”
c12s
Numeronym for the word "Communications" (C + 12 letters + S).
Disavow Links
A tool in Google Search Console that allows webmasters to instruct Google to ignore certain backlinks, typically used to combat negative SEO.
Canonical URL
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks, unauthorized access, and data breaches.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.