Phygital
A blend of physical and digital experiences to create a cohesive user experience.
377 topics found for
“digital strategy”
Content Inventory
A comprehensive list of all content within a system, used to manage and optimize content.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Google Effect
The tendency to forget information that can be easily found online, also known as digital amnesia.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.