Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
377 topics found for
“digital strategy”
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.
Inverted Pyramid
A writing style where the most important information is presented at the beginning, followed by supporting details in order of decreasing importance.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Trust Flow
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.