AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
377 topics found for
“digital strategy”
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Product Council
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Blue/Green Deployment
A deployment strategy that reduces downtime and risk by running two identical production environments, switching traffic between them.
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.