Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
A usability testing method where participants verbalize their thoughts while interacting with a product.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
A concept in communication and interaction where information or influence flows in two directions.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.