Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
9 topics found for
“display design”
Feasibility Study
An analysis that assesses the practicality and potential success of a proposed project or system.
Ontology
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
SRS
Software Requirements Specification (SRS) is a detailed document that outlines the functional and non-functional requirements of a software system.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
FDD
Feature Driven Development (FDD) is an agile methodology focused on designing and building features based on client-valued functionality.