Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
A specific group of people identified as the intended recipient of an advertisement or message.
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Actions, messages, or visuals that are consistent with the established brand identity and values.
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.