Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
1192 topics found for
“display design”
Content Inventory
A comprehensive list of all content within a system, used to manage and optimize content.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Sense of Ownership
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.